Jagermeister

Jagermeister is a popular German high-proof liqueur, brewed on herbs. It is the flagship product of Mast-Jägermeister SE, headquartered in Wolfenbüttel, Germany.

Kurt Mast, the inventor of Jagermeister and son of founder Wilhelm, was a hunting enthusiast. The name literally translates as "Senior Hunter" or "Senior Ranger". It is a title of a high-ranking official responsible for hunting issues. The term "Jagermeister" existed as a job title for many centuries. It was revised in 1934 in the new Reichsjagdgesetz (Imperial Hunting Law), which applied this term to senior foresters and hunting scholars in civilian service in Germany. Herman Gering was appointed Reichsjägermeister (chief hunter) after the adoption of the new hunting law. Thus, when the term "Jagermeister" was introduced in 1935, this name was already familiar to Germans - it was sometimes called "Gering's schnapps".

The ingredients of Jagermeister include 56 herbs, fruits, roots, and spices, including citrus peel, licorice, anise, poppy, saffron, ginger, juniper berries, and ginseng. These ingredients are ground, then soaked in water with alcohol for 2-3 days. Then this mixture is filtered and stored in oak barrels for a year. After a year of aging, the liqueur is filtered again, then mixed with sugar, caramel, and alcohol.

In the USA, the drink is popular due to the marketing campaigns of Sidney Frank and the attraction of heavy metal bands such as: Metallica, Mötley Crüe, Pantera, Slayer, HIM, Crossfaith, Epica, The Bloodhound Gang, Psychostick, and Turbonegro. From 1970s to 2000s, Jagermeister sponsored various sports, including European car races, "Formula 1", DTM and others.