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Malibu is a brand of rum-infused spirit made in Barbados with natural coconut extract. The brand is owned by Pernod Ricard.
Production of the drink began in the 1980s on the island of Curacao. The product was originally made from fruit spirits, which were enhanced with rum and coconut extract. Initially, this product was used by bartenders to simplify the preparation of pina colada. However, when the liqueur gained popularity, production was moved to Barbados, where rum is produced by West Indies Rum Distillery Ltd. As a result, the quality of the ingredients used was improved.
The original version of the Malibu coconut rum is flavored with coconut. There are many different versions of Malibu rum in the world market, flavored with various tropical fruits such as banana, pineapple, passion fruit, melon, and mango. There's also a mint variant, known as Malibu Fresh, a tequila, known as Malibu Red and a double strength version, known as Malibu Black.